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Real Stories Real People
Dennis Serrao • Cat Marrs • Suzanne Kincaid •
Anita Flegg •
Jieranai T. Maier •
Tamah Nakamura •
Bonnie Vining •
Mark Sincevich •
Rosemary-Martino Rodriguez •
Jan Louthain •
Mark McMahon •
Heather and Murray Rand •
Susan Jennings •
Hank Bochenski •
Serena Williamson•
Miriam Benard•
Kevin McDonald
Corporate Career Counselor becomes The
Book Coach!
 Craig
Nathanson and Serena Williamson both counseled people
who had lost their jobs, mostly in the high tech industry
downturn, and helped them figure out what they wanted
to do with their lives and get on with it.
On their first day working together, they clicked so well
that they decided to have lunch. . "Funny,"
Serena confided to Craig after they discussed his dissertation
topic as they gathered the remains of their unfinished
lunches and headed back to work, "I have always wanted
to coach thesis students."
Craig said, "Whoa, Serena, have you ever thought
of doing book coaching as a business?" Serena had
always wanted to coach writers, but it had actually never
occurred to her to attempt to make a living at it.
At that moment, she started to shift her thinking and
have a different POSITION
about what she wanted.
Serena had written and published a book entitled Surviving
Organizational Insanity: Keeping Spirit Alive at Work
in 1996 and it did so well that people over the years
have been asking her how she did it. So indeed, she had
been coaching writers, for years, for free.
Well, September 11 intervened.
Serena is a Canadian who had been living in California
for three years. When the planes were grounded and the
borders were closed, she sat with her daughter in a café
in Sausalito and had a little chat. They wanted to go
home. By October 6, their cars and furniture were sold
and they were on the plane.
Newly returned to Canada, Serena attended a meeting of
the Canadian Association of Professional Speakers, a group
she had been president of when she left for California
three years earlier. Excited to see her, people asked,
so Serena, what are you doing now? Before she realized
what she was saying, Serena blurted out, "I'm a Book
Coach." Curious, they asked what that was. She said
that she works with people who want to write a book or
a thesis and she helps them get their ideas clear, down
and out into the world. Serena walked out of that meeting
with three clients. A year later, Serena, The Book
Coach, became Book Coach Press and before long
she launched the first six books under her very own label,
one of which, of course, is Craig Nathanson's P is
for Perfect, Your Perfect Vocational Day.
Serena describes ''Had it not been for Craig Nathanson's
insight, encouragement and constant bolstering, not to
mention his success with his book, I do not know whether
there would be a Book Coach Press, not to mention six
enthusiastic new authors out there changing the world''.
Book Coach Press has six more new books being launched
this coming April and a few already in the hopper for
the Fall.
''Thank you Craig, you're terrific.''
What can we learn from Serena's story?
When one decides to change their position or attitude
about what they want in their life, momentum and energy
builds and change becomes possible.
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